Sacramento's Equity Week

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Equity Week came to Sacramento through the City of Sacramento's Office of Cannabis Management to increase awareness of its Cannabis Opportunity Reinvestment and Equity (CORE) program, with state grant funding made available through the Governor's Office of Business and Economic Development (GO-Biz). The campaign addressed the same core challenge it had in Oakland: residents didn't know who their CORE equity businesses were or where to find their products. Building on the proven Oakland model, Equity Week CORE Sacramento activated local dispensaries and connected the community directly with equity operators—celebrating the people most impacted by the War on Drugs and giving them a real chance to be seen, supported, and grow.